The story of Outback Supply Authentic Western Denim Jeans.
Why a special jeans brand for the Outback?
Most jeans are created with fit and fashion in mind, with strength and durability coming further down the list. Here at Outback Supply Co, we know that the wear and tear jeans get when they're a work rather than fashion item is at another level entirely. We know you're not just wearing your denim jeans to meet your friends or go for a leisurely bush walk. When you're in the outback, you're in a rough and tumble environment that requires absolute top quality, hard-wearing denim. But that doesn't mean you want to compromise on fit or style.
Hard-wearing denim jeans with signature Outback style.
Our jeans and accessories are made with horses, animals and the harsh Outback environment in mind. But we wanted to make a difference, so that while you're working, you're doing it in comfort and style. Our designs are far from typical work wear. We inject fun, fashion and tailoring that gives you an enviable fit so you always look great, no matter how hard your day is.
We inject personality and a bit of outback bling into our designs. When you get up in the morning, anticipating a long, hard day, it's just that bit easier when you know you're looking good! The detailing on our extensive bling range is hand stitched and injects a touch of femininity into what many consider to be a masculine lifestyle.
We set out to make a beautiful product in tough-wearing, premium denim that is ethically sourced and allows you to create a signature style in your workwear. Outback Supply denim jeans are as tough as you are, and as tough as the land they were made for.
Explore our range of denim jeans for men and women.
Country music fashion is as eclectic as its roots. Both the USA and Australia are about as culturally blended as you can get. We both have vast areas of open land where stories are made and songs are created to keep the tales alive. It's hardly surprising that some of the best Country singers around are Australian.
At Outback Supply Co, we believe firmly that our jeans are the best horse riding jeans in the world. We tailor our jeans to be perfect for the positions you have to adopt to ride your horse in complete comfort. You can ride all day every day wearing a pair of denim jeans from Outback Supply. Made from tough, interwoven, super soft, premium denim, these riding jeans are built to last. They're also built to withstand the worst that the Australian Outback can throw at us.
Yes! We know you love our jeans. But have you heard about our amazing Western Style Shirts? When you want something that's as tough, hardworking and as good looking as you are, it needs to be natural fibre. Natural Fibre is more resistant to just about everything the Outback can throw at us. It stands up to more dust, dirt, rough and tumble, fire, dust storms and even the occasional cloudburst.