Who we are

Land. Spirit. People.

Outback Supply Co was launched in Queensland in 2002, born direct from outback rodeo culture. Behind the brand is a local family with a three-generation background in manufacturing, trading and perfecting easy-living apparel.

From the beginning we’ve sought to create everyday wear for real folks to look and feel good in. Our collections are well-made, functional and rock just a bit of down-home flair. 

Whether from here in Australia or from far away, the guys and gals who wear our gear share our awe for the land and love of community. We’re working to make those connections even stronger, with deeper care for our people, our resources and the land.


What we believe

Cleaning up the clothing industry. 

Being in clothing since 1945, we’ve seen a fair few changes unfold. And something no clothier can ignore right now is being accountable. That means caring about how our industry affects things like the environment, employee wellbeing and community support.

At Outback Supply Co, we’re reshaping our business to be champions of ethical practice. We’re investing in water-saving technology, supporting rural charities, building a kinder team culture and more.

We’re proud to be part of the solution to a healthier, stronger and longer-lasting world.